October 23–25, 2026 · The Garden Hall, Saadiyat Lighthouse, Abu Dhabi
Where Luxury Brands Meet Opportunities
The Shams Exhibition brings together elite investors, distinguished brands, and male and female entrepreneurs on a single platform to explore investment opportunities, forge partnerships, and accelerate business growth in a sophisticated environment designed to create opportunities.
About Shams
Shams is a high-end exhibition and networking platform designed to support emerging brands, ambitious entrepreneurs, and creatives in the United Arab Emirates. The exhibition brings together a select group of entrepreneurs and startups in a luxurious and modern setting that reflects innovation and contemporary business culture.
Shams is not just an exhibition; it is a comprehensive platform for business growth, relationship-building, creating opportunities for collaboration, and fostering an inspiring entrepreneurial community.
- Inspiring Communication
- Business Growth
- Innovation and Inspiration
- Opportunities for Collaboration
- An Entrepreneurial Community
Vision and Mission
Vision
For Shams Exhibition to become the UAE’s premier luxury exhibition, bringing together brands, investors, innovators, and the community in an inspiring and exceptional experience.
Mission
To provide a prestigious platform for entrepreneurs and small and medium-sized enterprises to enhance their visibility, build relationships, support brand growth, and celebrate innovation within a sophisticated business environment.
Target Categories
Entrepreneurs
Connect with investors, partners, and clients to accelerate your business growth.
SME Owners
Showcase your products and services to a high-value audience.
Women-Led Projects
Empowering women entrepreneurs by increasing their visibility and building strong business relationships.
Fashion & Beauty Brands
Present your latest collections to visitors and buyers interested in the newest trends.
Luxury Products
Showcase your luxury products in an exclusive environment designed specifically for a discerning audience.
Food & Beverage Projects
Offer unique culinary concepts, distinctive products, and refined tasting experiences.
Creative Startups
Meet investors, collaborators, and early adopters seeking innovation.
Health & Lifestyle Projects
Connect with consumers seeking solutions for a healthier, smarter lifestyle.
Tech Companies & Innovative Projects
Present the latest technologies and smart solutions to business leaders and investors.
Let's Build a Sustainable Partnership
Exhibition Objectives
- Empower entrepreneurs and startups
- Support the visibility of local projects
- Encourage collaboration and partnerships
- Build a strong entrepreneurial community
- Connect brands with consumers and investors
- Strengthen Abu Dhabi's position as a hub for modern entrepreneurship
Visitor Journey
An experience that inspires, connects, and opens up new horizons
Registration & Welcome
Explore the Booths
Networking Opportunities
Live Talks & Discussions
Shams Al Watan Cultural Program
Social Media Engagement
Prize Draws & Giveaways
Attendance Numbers
Attendance that reflects the scale of the opportunity
target visitors
exhibitors
VIP
and dignitaries
Media
representatives
Influencers & Content Creators
To generate engagement and reach a wider audience
Empower Projects Hub is offering
Shams Expo
Interactive Exhibition Map
Explore the interactive exhibition map, discover booth locations, available spaces, and booking categories, then choose the best location for your brand.